Bloomingdale's Flagship Store in Manhattan has completely refurbishes its main floor beauty department."The overall goal of The Biggest Makeover in NYC was to create a floor that has the largest and most dynamic world of beauty in the City," said Michael
Gould, chairman and CEO of Bloomingdale's. The cosmetics department has been transformed from one giant room into three distinct rooms with different personalities.
The mensware department that was previously sharing the space has moved to the lower level allowing the beauty floor to expand and add more brands including Giorgio Armani; Bare Escentuals; Bumble and bumble; Jo Malone; Sisley; and shu uemura. Bumble and bumble has a 'no wash, no appointment' dry styling counter and shu uemura's oval shaped shop has A Tokyo Lash Bar. 500 special events on are scheduled to take place in the newly renovated department over the next two months.
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