Nike x Jordan Brand x CONVERSE – World Basketball Festival: The Ball Room | Detailed Look

In order to prepare for the future, we must revered the past and celebrate the present. Lofty goals? Perhaps but not impossible especially when you have the combined resources of Nike Basketball, Jordan Brand, and CONVERSE. Introducing The Ball Room, a 1250 square feet temporary museum honoring the past, the present, and the future of basketball. From historical memorabilia borrowed from Naismith Memorial Basketball Hall of Fame, to a myriad of molded parts for Hyperfuse and Hyperdunk. It is a life-size timeline and interactive exhibition, which encourages visitors to not only visualize, but also use all their senses in experience the game of basketball. Unfortunately, the space is a temporary one, lasting from now till August 29th. For the time being, it should be an attraction on everyone’s must visit list.