Bebe SS07

I must say, I've been impressed with Bebe's marketing techniques lately. They've managed to present themselves as ladylike, sophisticated, stylish and chic.
Through Mischa, they also appeal to the young and trendy. These ad campaigns really makes me want to go out and buy this trench coat (unfortunately, the site says it is not available for sale. Why do they even bother to shoot this if its not even available sale??). . .

. . . and this dress. . . . . . and basically everything in the catalog as well. Even though the fashion in the catalog seems to be targeted at a more sophisticated audience, it just looks soooo cool with this jet as a backdrop!

Their website is quite well designed, comprehensive and easy to navigate too. And some of the clothes shown actually look nice.

The only problem with all this is their actual store and products. Have you BEEN to a BEBE store? Because the ambiance it emanates feels nothing like this. I've tried. I've been inside many times trying to look for remnants of this style, I even asked if they had this dress that Mischa was wearing in the ad (to which the sales people told me they have never seen in the store before)- nothing.

In reality, the actual store feels cheap, and most of the clothes look cheap, slutty and way overpriced, like these two tops shown above.

Even Eva Longoria- who always looks so chic and elegant- looks cheap wearing this Bebe top on the cover of this month's Cosmopolitan.

So kudos to Bebe's marketing and web design team, and to those in the Bebe design and store concept team- a little revamping is in order.The products have to FIT the image!

Bebe SS07

I must say, I've been impressed with Bebe's marketing techniques lately. They've managed to present themselves as ladylike, sophisticated, stylish and chic.
Through Mischa, they also appeal to the young and trendy. These ad campaigns really makes me want to go out and buy this trench coat (unfortunately, the site says it is not available for sale. Why do they even bother to shoot this if its not even available sale??). . .

. . . and this dress. . . . . . and basically everything in the catalog as well. Even though the fashion in the catalog seems to be targeted at a more sophisticated audience, it just looks soooo cool with this jet as a backdrop!

Their website is quite well designed, comprehensive and easy to navigate too. And some of the clothes shown actually look nice.

The only problem with all this is their actual store and products. Have you BEEN to a BEBE store? Because the ambiance it emanates feels nothing like this. I've tried. I've been inside many times trying to look for remnants of this style, I even asked if they had this dress that Mischa was wearing in the ad (to which the sales people told me they have never seen in the store before)- nothing.

In reality, the actual store feels cheap, and most of the clothes look cheap, slutty and way overpriced, like these two tops shown above.

Even Eva Longoria- who always looks so chic and elegant- looks cheap wearing this Bebe top on the cover of this month's Cosmopolitan.

So kudos to Bebe's marketing and web design team, and to those in the Bebe design and store concept team- a little revamping is in order.The products have to FIT the image!

SS07 Beauty Trend: The White Eyeliner

First off, thanks for suggesting mascaras to me last week. For those who are interested, the Lancome counter that I went to told me that the much-loved Definicils has stopped being produced, so instead I bought its new Cils Design Pro. (It's a two-sided mascara.) It was only a bit more expensive than L'Extreme so I figured I'll try it.

Anyways onto today's topic -the white eyeliner. Now I am no expert about makeup so I was always thought white eyeliners weren't that versatile. I thought they were only useful in useful in doing the 60's mod look, as done in the Dior FW05 show. But apparently, there is another way to use it.
Some people (me included) feel that wearing black eyeliner all around the eyes is feels a bit heavy and 'madeup', especially for a daytime look. Recently, I read in a magazine that solved this problem. A great way to wear eyeliner but still achieve a (relatively) natural look is to wear black eyeliner along the top line, and white eye along the bottom line. I think it brightens up your eye area, (plus the magazine claims it widens your eyes.)
Check out how it was done in the Anna Sui SS07 show -Du Juan (above) looks really pretty with this makeup.
So I really wanted to try this look and made the effort to visit 3 Shu Umerura shops just to get this two-ended eyeliner, (one end is white, the other end is pearl,) but it's completely sold out! I'm definitely going to try again when I get back to London and if it's really sold out, I suppose I can try Nars.

So ya, just a little makeup idea for you all to try out!

Photo sources: vogue.co.uk and Shu Uemura

SS07 Beauty Trend: The White Eyeliner

First off, thanks for suggesting mascaras to me last week. For those who are interested, the Lancome counter that I went to told me that the much-loved Definicils has stopped being produced, so instead I bought its new Cils Design Pro. (It's a two-sided mascara.) It was only a bit more expensive than L'Extreme so I figured I'll try it.

Anyways onto today's topic -the white eyeliner. Now I am no expert about makeup so I was always thought white eyeliners weren't that versatile. I thought they were only useful in useful in doing the 60's mod look, as done in the Dior FW05 show. But apparently, there is another way to use it.
Some people (me included) feel that wearing black eyeliner all around the eyes is feels a bit heavy and 'madeup', especially for a daytime look. Recently, I read in a magazine that solved this problem. A great way to wear eyeliner but still achieve a (relatively) natural look is to wear black eyeliner along the top line, and white eye along the bottom line. I think it brightens up your eye area, (plus the magazine claims it widens your eyes.)
Check out how it was done in the Anna Sui SS07 show -Du Juan (above) looks really pretty with this makeup.
So I really wanted to try this look and made the effort to visit 3 Shu Umerura shops just to get this two-ended eyeliner, (one end is white, the other end is pearl,) but it's completely sold out! I'm definitely going to try again when I get back to London and if it's really sold out, I suppose I can try Nars.

So ya, just a little makeup idea for you all to try out!

Photo sources: vogue.co.uk and Shu Uemura

Not So Glamorous

Just in case any one of you thought that these cheap plastic check Vuitton bags seen on their SS07 catwalk were cool. . . .


. . .and then got it into your head from this spread in the recent Teen Vogue that it was a great bag for this season, I did some first hand research while I was home for spring break. I'd like to point out that while they make it look really stylish and cool on the catwalk and in the photoshoots, the actual people who uses these bags are not so glamorous.
In fact, these bags are commonly used by street vendors as storage and for garbage disposal.

Seriously, I don't know where they get their ideas from.

Not So Glamorous

Just in case any one of you thought that these cheap plastic check Vuitton bags seen on their SS07 catwalk were cool. . . .


. . .and then got it into your head from this spread in the recent Teen Vogue that it was a great bag for this season, I did some first hand research while I was home for spring break. I'd like to point out that while they make it look really stylish and cool on the catwalk and in the photoshoots, the actual people who uses these bags are not so glamorous.
In fact, these bags are commonly used by street vendors as storage and for garbage disposal.

Seriously, I don't know where they get their ideas from.

Chloe's Bay Bag

Months ago, BG wrote about Chloe's SS07 bags. Back then, I wasn't yet into anything SS07 nor have I seen any of the bags so I didn't pay too much attention to them. Now that we're starting SS07, I'm very into all bags SS07.
When Chloe's Bay bag arrived at net-a-porter.com, I stared at it for awhile and it grew on me. It's practical, girly and chic. Plus it's by Chloe, which usually means the leather is gorgeous. There are two versions, the first one is this quilted version, which is more lady-like and sophisticated.
The second version here is a bit more androgynous but equally chic.
Then as expected, we started seeing it carried by celebs. Mischa Barton totally had me convinced that the Bay is gorgeous and fab for all ages. I mean seriously, doesn't it look so cool on her?
But then Britney Spears started carrying it last week and honestly, it really doesn't look good on her. It's probably also because I don't associate her with good taste, (although I admittingly still love some of her old songs.)

But of course, as a fashion-lover, I'm certainly not basing my love/hate decision on photos of Mischa and Britney so I checked it out at Lane Crawford (a HK department store) yesterday and well, the bag was definitely bigger, and the material odder than I imagined it. What I mean is, the leather didn't seem like the usual soft Chloe leather; the leather seemed a bit thin and crinkled in an ugly way (unlike the beautiful crinkleness on Balenciaga bags.)

So the truth is, I'm a bit disappointed. My almost-non-existant optimistic side tells me that maybe, it just happens that those Bay bags I saw were over-tried-on by customers, or maybe it's just the lighting, so I'm going to look out for them again next time I go shopping. Maybe they will look better.
Photo of bags from net-a-porter.com